KCED and WEO, Erbil
Market assessment
The aim of market assessment is to ascertain the existing state of the local economy and assess the appropriate, demand-driven directions for new services to be developed for the SBCD’s, which from there will expand their product delivery to include not only training, but also consulting services and other programs and business related services to address the constraints and opportunities identified in the business communities as a result of the conducted assessment.
 WEO and KCED have up to date covered sampling strategy – surveys and are currently planning on the focused group discussions. During the eight weeks all the above stages have been completed successfully.
The target business groups surveyed on are the following:
·         Agribusiness
·         Construction
·         Manufacturing
·         Professional services
·         Wholesale, Retail Trade
·         Transport and storage
·         Hotels, Restaurants and Tourism
·         Communications
·         Electricity, Gas, Oil